Shur-Strike Gateway Baby Pike Rainbow Color. About 3 1/4" long. Used with some wear as shown in the photos, may clean up a little better. Still overall decent condition. Would look great in your display. Wooden lure with glass eyes with a strong stencil on back. Gateway code would be BP-8 Rainbow.
Shur-Strike was the wholesale private label of Creek Chub. The Gateway private branded lures were sold by Gateway Sporting Goods out of Kansas City, Missouri from 1939 to mid to late 1940's. These are some of the most collectible Shur Strike lures with their special stencil markings on the back of the lures.