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Rapala

Rapala
Rapala
1936-Present

Lauri Rapala founder

Vaaksy, Finland
Minnetonka, Minnesota (Normark Corporation)

 

Rapala has been the world's favorite fishing lure since 1936.  Started in Finland and imported in the 1960's to America through the Normark Corporation.  Rapala is now the world's largest maker of fishing lures.  From the Original Floater and Countdown to today's innovative lures.  Rapala's deliver.  Today they are collected and beloved just as much as they are fished.


CLICK HERE TO SEE OUR CURRENT RAPALA LURES FOR SALE

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Rapala History

It began with a hungry Finnish fisherman and a carving knife. Born into poverty on the island of Sysma, in the village of Rapala, Finland, Lauri Saarinen grew up fishing the many lakes and streams for perch, trout, pike, and whitefish. When his family moved to the parish of Asikkala, the clergyman writing in the parish register forgot Lauri's surname and substituted the name of the village, Rapala, from where he was born. Thus, the name Lauri Rapala was created.

Early Rapala Floating Minnow

The 1930s was a period of widespread economic depression. Lauri Rapala pieced together a living for his family by working as a lumberjack in the winter and commercial fisherman in the summer. In hopes of boosting his fishing income and cutting down on the time and effort spent re-baiting hooks, Lauri began thinking about an idea of an artificial lure. It was during this time when Lauri Rapala made an observation of simple genius: big fish eat little fish, especially ones that are wounded. As he fished the waters of Finland’s Lake Paijanne, he quietly rowed and watched. And what he saw was how hungry predatory fish would dart into a school of minnows and attack the one that swam with a slightly off-center wobble, over and over again.

Lauri Rapala realized that if he could craft a lure that mimicked the movements of a wounded minnow, he could catch more fish and earn more money for his family. So he set to work. He whittled, carved and shaved. Eventually a lure began to take shape. Using a shoemaker’s knife and some sandpaper, he created his first successful lure from cork in 1936. Tinfoil from chocolate bars formed the lures’ outer surface. Melted photographic negatives were used to make the protective coating. But most importantly, the lure he was creating would perfectly imitate the action of a wounded minnow. After much trial and error he was able to duplicate the wounded motion in an artificial minnow. His hard work began to pay off.

Legend has it that Lauri Rapala sometimes caught 600 pounds of fish a day with his new lure. As word spread of this great new lure and his abundant catches, so grew the reputation.  During World War II, while serving in the Finnish army, Lauri would use his lure to interest his comrades by out-fishing them. In fact one story claims that Lauri out-fished some of his fellow soldiers who were using dynamite to "catch" fish.  After the war, Lauri and his family began manufacturing the lures. 

The Rapala family lures made their way to North America by various means during the 1950s. Athletes participating in the 1952 Helsinki Summer Olympic games picked up lures from a shopkeeper who had begun stocking them following a vacation to Lake Paijanne. Finns who immigrated to or visited the United States also helped to create a Rapala lure pipeline.

These lures slowly began to make their way around a few tackle boxes in America planting the seeds to future success.  Ron Weber, a young Minneapolis-based fishing tackle sales representative, had heard rumors of a prolific “Finlander plug” and was eager to try one. During a frustrating Canadian fishing trip in the summer of 1959, Weber’s fishing partner pulled out an unfamiliar lure and tied it on his line. “Suddenly, where there were no fish, there were fish galore.”

On his way back to Minneapolis, Weber stopped in Duluth to meet the Finnish owner of an outdoor clothing store that had some Rapalas for sale behind his counter. After trying them out for himself, Weber tracked down and wrote to Lauri Rapala in Finland and asked for 500 of his lures. Rapala first had to have the letter translated. Next, he sought help from Helsinki’s Foreign Trade Department on how to proceed. In early 1960, Weber received his first order.

As the Rapalas tended to matters on their end, Weber convinced his friend and sporting goods store-owner Ray Ostrom to help distribute the lure. Initially named the Rapala Company, the part-time business operated out of Ostrom’s store. The company set up shop in the basement of Ostrom's Marine & Sporting Goods Store. The men renamed the company Nordic Enterprises before settling on Normark, or “north land,” in 1965.

Weber and Ostrom first test-marketed the lure in Minnesota and Wisconsin. Sales were initially slow; the $1.95 price induced sticker shock in retailers accustomed to selling lures for less than a buck.  When they saw what it could do, however, they quickly began buying the lures in large quantities.  The Rapala product held instant appeal for fishermen seeking more lightweight lures, and its ability to catch fish made it an instant winner despite its relatively high price.
 
During the 1960s, Ostrom cultivated relationships with local and national sports and outdoor reporters. The company would also finance fishing films targeting sportsmen’s shows and fishing clubs. The company’s greatest exposure, however, was generated by a 1962 Life magazine article.
 
A Life reporter, in the Twin Cities to cover the newly formed Minnesota Vikings, met Ostrom at a dinner party given by the outdoor editor for the Minneapolis Tribune. Ostrom, who just happened to have a couple lures in tow, sparked the reporter’s interest in Lauri Rapala’s story. “A Lure the Fish Can’t Pass Up,” hit the news stands in an issue adorned by Marilyn Monroe, shortly after her death. Millions bought the magazine and orders barraged Normark.  The demand was so high for Rapala fishing lures that they were renting them from tackle shops for $5 a day. With a $25 deposit!  And that was at a time when the lures were selling for only a dollar apiece.
 
The company’s sales climbed steadily. In 1965 the national trade magazine Sporting Goods Dealer named Normark Importer of the Year. The hot-selling Rapala lure was tops in pulling in contest winning fish as well, according to Field & Stream magazine.
 
By 1991 Normark had sold more than 150 million Rapala brand lures in the United States, and the offerings continued to grow during the first half of the decade. 
 
Since then Rapala has continued to sell hundreds of millions of lures worldwide making it the “World’s Favorite Fishing Lure.”

Important Dates in Rapala History

  • 1936 - Lauri Rapala carves his first lure.
  • 1959 - Ron Weber takes a fishing trip and is first exposed to a Rapala by his fishing partner who out fishes him with this "Finnish Minnow".
  • 1959 - Ron Weber purchases 500 Rapala fishing lures to sell out of his sporting goods store in Minnesota.
  • 1959 - Normark is established and starts distributing Rapala lures in the US.
  • 1962 - Major breakthrough in US when LIFE magazine publishes an article on Rapala in the same issue that features the death of Marilyn Monroe.
  • 1964 - Fish 'N Filet Knife introduced.
  • 1967 - Lauri Rapala and his son Risto visit the U.S.  They spend two weeks visiting Normark in Minneapolis and fishing with Ron Weber and Ray Ostrom at Lake of the Woods on the U.S.-Canadian border.
  • 1974 - Lauri Rapala dies
  • 1989 - Jarmo Rapala, grandson of Lauri, appointed President of Rapala
  • 1990 - Rapala completes purchase of Normark shares
  • 1998 - Normark Corporation goes public
  • 1999 - Acquires U.S. manufacturer Storm Lures
  • 2005 - Acquires U.S. manufacturer Luhr-Jensen

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CLICK HERE TO SEE OUR CURRENT RAPALA LURES FOR SALE

Rapala Lure Codes and Examples (Click on photo for larger version)
Arranged alphabetical by code.


CODE LURE NAME PHOTO
CD

COUNTDOWN

Introduced 1965

Lure Shown:  CD-5 P Perch Color

 Rapala CD-Count Down
CD-MAG

COUNTDOWN MAGNUM

Introduced 1969

Lure Shown:  CD-MAG-11 GM Green Mackerel Color

 Rapala CD-MAG-Countdown Magnum
CDSR

COUNTDOWN SUPER SHAD RAP

Introduced 1993

Lure Shown:  CDSR-14 RT Rainbow Trout Color

 Rapala CDSR-Countdown Super Shad Rap
CNC

CLACKIN' CRANK

Lure Shown:  CNC-55 S Silver Color

 Rapala CNC-Clackin Crank
CNM

CLACKIN' MINNOW

Introduced 

Lure Shown:  CNM-11 HP Hot Pink Color

 Rapala CNM-Clackin Minnow
CNR

CLACKIN' RAP

Lure Shown:  CNR-06 GGH Glass Ghost Color

 Rapala CNR-Clackin' Rap
DHJ

DOWN DEEP HUSKY JERK

Introduced 1995

Lure Shown:  DHJ-12 BGH Blue Ghost Color

 Rapala DHJ-Down Deep Husky Jerk
DT

DIVES TO

Introduced 2002

Lure Shown:  DT-6 BB Baby Bass Color

 Rapala DT-Dives To
F

ORIGINAL FLOATER

Introduced 1936

 Lure Shown:  F-9 GFR Gold Fluorescent Red Color

Note this lure can be coded as F9-P or just 9P (9-P).  As this is the original lure a lot of times the F is omitted.

 F-Original Floating Minnow
FLR

FLAT RAP

Lure Shown:  FLR-08 TR Brown Trout Color

 Rapala FLR-Flat Rap
FMAG

FLOATING MAGNUM

Introduced 1969

Lure Shown:  FMAG-18 SM Silver Mackerel Color

 Rapala FMAG-Floating Magnum
FR

FAT RAP

Introduced 1977

Lure Shown:  FR-5 SG Silver / Gold Color

 Rapala FR-Fat Rap
GFR

GLASS FAT RAP

Introduced 2004

Lure Shown:  GFR-5 GBCW Glass Brown Crawdad Color

 Rapala GFR-Glass Fat Rap
GSR

GLASS SHAD RAP

Introduced 2003

Lure Shown:  GSR-5 OGH Olive Ghost Color

 Rapala GSR-Glass Shad Rap
HJ

HUSKY JERK

Introduced 1995

Lure Shown:  HJ-10 OCW Orange Crawdad Color

 Rapala HJ-Husky Jerk
J

JOINTED

Introduced 1974

Lure Shown:  J-11 S Silver Color

 Rapala J-Jointed
JSR

JOINTED SHAD RAP

Introduced 2001

Lure Shown:  JSR-5 FCW Fire Crawdad Color

 Rapala JSR-Jointed Shad Rap
LC

LONG CAST MINNOW

Introduced 2001

Lure Shown:  LC-12 RH Red Head Color

 Rapala LC-Long Cast Minnow
MFR

MINI FAT RAP

Introduced 1977

Lure Shown:  MFR-03 FT Firetiger Color

 Rapala Lure MFR-Mini Fat Rap
OGR

OG ROCCO

Introduced 2023

Ott's Garage Series

Lure Shown:  OGR-05-TXS Tuxedo Shad Color

 RAPALA LURE OGR-OG ROCCO
OGS

OG SLIM

Introduced 2021

Ott's Garage Series

Lure Shown:  OGS Color
OGT

OG TINY

Introduced 2022

Ott's Garage Series

Lure Shown:  OGT  Color
RFR

RATTLIN' FAT RAP

Lure Shown:  RFR-5 TSD Tennessee Shad Color

 Rapala RFR-Rattlin Fat Rap
RNR

RATTLIN' RAPALA

Introduced 1988

Lure Shown:  RNR-5 BG Bluegill Color

 Rapala RNR-Rattlin Rap
RPR

RIPPIN' RAP

Lure Shown:  RPR-5 CSD Chartreuse Shad Color

 Rapala RPR-Rippin Rap
RR

RISTO RAP

Lure Shown:  RR-7 SD Shad Color

 Rapala RR-Risto Rap
RVB

RAP-V BLADE

Introduced 2020 (2021 Catalog)

Lure Shown:  RVB-6 BGH Blue Ghost Color

 Rapala Lure RVB-Rap-V Blade
SKV

SKITTER V

Lure Shown:  SKV-10 HP Hot Pink Color

 Rapala Lure SKV-Skitter V
SL

SLIVER

Introduced 1985

Lure Shown:  SL-13 RG Red Head Color

 Rapala Color SL-Sliver
SP

SKITTER POP

Introduced 1998

Lure Shown:  SP-9 HCL Hot Clown Color

 Rapala SP-Skitter Pop
SPSS

SKITTER POP SURFACE POPPER

Lure Shown:  SPSS-7 PEP Pearlescent Purple Color

 Rapala SPSS
SR

SHAD RAP DEEP RUNNER

Introduced 1982

Lure Shown:  SR-7 HS Hot Steel Color

 Rapala SR-Shad Rap
SRRS

SHAD RAP RS

Introduced 1982

Lure Shown:  SRRS-5 CW Crawdad Color

 Rapala Lure SRRS-Shad Rap RS
SSP

SALTWATER SKITTER POP

Introduced 1998

Lure Shown:  SSP-12 BC Blue Chartreuse Color

 Rapala SSP-Skitter Pop Saltwater
SSR

SHALLOW SHAD RAP

Introduced 1983

Lure Shown:  SSR-5 P Perch Color

 Rapala SSR-Shallow Shad Rap
SSR

SUPER SHAD RAP

Introduced 1993

Lure Shown:  SSR-14 MU Mullet Color

 Rapala SSR-Super Shad Rap
SSW

SALTWATER SKITTER WALK

Introduced 2001
SW

SKITTER WALK

Introduced 2001

Lure Shown:  SKV-8 F Frog Color

 Rapala Lure SW-Skitter Walk
SXR

SALTWATER X-RAP

Introduced 2004

Lure Shown:  SXR-10 PF Pinfish Color

 Rapala Lure SXR-Saltwater X-Rap
TD

TAIL DANCER

Introduced 2000

Lure Shown:  TD-07 BP Bleeding Pearl Color

 Rapala Color TD-Tail Dancer
TDD

DEEP TAIL DANCER

Introduced 2000

Lure Shown:  TDD-09 BFL Blue Flash Color

 Rapala Color TDD-Deep Tail Dancer
TE

TEAM ESKO

Introduced 1999

Lure Shown:  TE-7 OPRT Orange Parrot Color

 Rapala Lure TE-Team Esko
W

JIGGING RAP

Introduced 1965

Lure Shown:  W-5 W Silver Color

 Rapala Lure W-Jigging Rap
WSR

JIGGING SHAD RAP

Introduced 2004

Lure Shown:  WSR-03 G Gold Color

 Rapala Color WSR-Jigging Shad Rap
XR

X-RAP

Introduced 2004

Lure Shown:  XR-08 RUCW Rusty Crawdad Color

 Rapala Lure XR-X-Rap


CLICK HERE TO SEE OUR CURRENT RAPALA LURES FOR SALE

Rapala Color Codes and Examples (Click on photo for larger version)
Arranged alphabetical by code.
So many great and different Rapala colors to collect.  Almost limitless.  Below is our ever-changing attempt at the World's Largest Rapala Color Chart for all of us fans and collectors out there.
Currently at 380 Colors and Growing!
​​
CODE
DESCRIPTION
PHOTO
ACHT ALBINO CHROME TIGER Rapala Color ACHT-Albino Chrome Tiger
ALB BLEAK Rapala Color ALB-Bleak
ANC ANCHOVY Rapala Color ANC-Anchovy
ARB ARTISTIC BURBOT Rapala Color ARB-Artistic Burbot
AS ALBINO SHINER Rapala Color AS-Albino Shiner
AYUL LIVE AYU Rapala Color AYUL-Live Ayu
B

BLUE / SILVER

ORIGINAL COLOR - PRESENT

 Rapala Color B-Blue / Silver
BAS BATTLE SCARS Rapala Color BAS-Battle Scars
BB BABY BASS Rapala Color BB-Baby Bass
BBH BLUE BACK HERRING Rapala Color BBH-Blue Back Herring
BBSD BLEEDING BLUE SHAD Rapala Color BBSD-Bleeding Blue Shad
BC BLUE CHARTREUSE Rapala Color BC-Blue Chartreuse
BCF BLEEDING COPPER FLASH Rapala Color BCF-Bleeding Copper Flash
BCTS BRUISED CITRUS SHAD RAPALA COLOR BCTS-BRUISED CITRUS SHAD
BCW BROWN CRAWDAD Rapala Color BCW-Brown Crawdad
BF BLUE FOIL Rapala Color BF-Blue Foil
BFL BLUE FLASH Rapala Color BFL-Blue Flash
BG BLUEGILL Rapala Color BG-Bluegill
BGH BLUE GHOST Rapala Color BGH-Blue Ghost
BHO BLEEDING HOT OLIVE Rapala Color BHO-Bleeding Hot Olive
BJRT BALSA JUVENILE RAINBOW TROUT Rapala Color BJRT-Balsa Juvenille Rainbow Trout
BKCH BLACK CHARTREUSE HEAD Rapala Color BKCH-Black Chartreuse Head
BKN

BROKEN NOSE

(EXCLUSIVE FLEET FARM COLOR)

 Rapala Color BKN-Broken Nose
BLKL

BLACK LIGHT

New in 2021

 Rapala Color BLKL - Black Light
BLL LIVE BLEAK Rapala Color BLL-Live Bleak
BLM BLEEDING MINNOW Rapala Color BLM-Bleeding Minnow
BLS BAD LIPSTICK Rapala Color BLS-Bad Lipstick
BLT BLEEDING TIGER Rapala Color BLT-Bleeding Tiger
BLZ BLAZE Rapala Color BLZ-Blaze
BM BLUE MACKEREL Rapala Color BM-Blue Mackerel
BMD BLACK MUDDLER Rapala Color BMD-Black Muddler
BMU BLUE MULLET Rapala Color BMU-Blue Mullet
BN BONE Rapala Color BN-Bone
BNC BONE CHARTREUSE Rapala Color BNC-Bone Chartreuse
BNK BUNKER Rapala Color BNK-Bunker
BOB BABY BASS ORANGE BELLY Rapala Color BOB-Baby Bass Orange Belly
BOC BONE CRAW Rapala Color BOC-Bone Craw
BOS BLEEDING OLIVER SHINER Rapala Color BOS-Bleeding Olive Shiner
BOSD BLEEDING ORIGINAL SHAD Rapala Color BOSD-Bleeding Original Shad
BP BLEEDING PEARL Rapala Color BP-Bleeding Pearl
BPE BLUE PERCH Rapala Color BPE-Blue Perch
BPRT BRIGHT PARROT Rapala Color BPRT-Bright Parrot
BRBN BROWN BONE Rapala Color BRBN-Brown Bone
BRF BROWN FOIL Rapala Color BRF-Brown Foil
BRM BREAM RAPALA COLOR BRM-BREAM
BRP BROWN PRAWN Rapala Color BRP-Brown Prawn
BRPD BROWN PEARL DOT Rapala Color BRPD-Brown Pearl Dot
BRT BROWN TIGER RAPALA COLOR BRT - BROWN TIGER
BRU BRUISED Rapala Color BRU-Bruised
BSD BLUE SHAD Rapala Color BSD-Blue Shad
BSH BLUE SHINER Rapala Color BSH-Blue Shiner
BSM BLUE SPOTTED MINNOW Rapala Color BSM-Blue Spotted Minnow
BSRD BLUE SARDINE Rapala Color BSRD-Blue Sardine
BTR BROOK TROUT Rapala Color BTR-Brook Trout
BUD BUD Rapala Color BUD-Bud
BUM BURNING MULLET Rapala Color BUM-Burning Mullet
BWB

BLACK WONDERBREAD

New in 2021

 Rapala Color BWB-Black Wonderbread
CBG CHROME BLUEGILL Rapala Color CBG-Chrome Bluegill
CBN CARBON Rapala Color CBN-Carbon
CCW CLASSIC CRAW RAPALA COLOR CCW-CLASSIC CRAW
CG PEARL ORANGE Rapala Color CG-Pearl Orange
CGFR CHROME GOLD FLUORESCENT RED Rapala Color CGFR-Chrome Gold Fluorescent Red
CH CHROME Rapala Color CH-Chrome
CHB CHROME BLUE Rapala Color CHB-Chrome Blue
CHL LIVE CHAR Rapala Color CHL-Live Char
CHM CHROME MACKEREL Rapala Color CHM-Chrome Mackerel
CHP

CHROME PERCH

(EXCLUSIVE FLEET FARM COLOR)

 Rapala Color CHP-Chrome Perch
CHR CHROME RED Rapala Color CHR-Chrome Red
CHS CHARTREUSE SHINER Rapala Color CHS-Chartreuse Shiner
CLF CLOWN FLASH Rapala Color CLF-Clown Flash
CLG CLOWN GOLD Rapala Color CLG-Clown Gold
CLN CLOWN Rapala Color CLN-Clown
CLS CLOWN SILVER Rapala Color CLS-Clown Silver
CMBS CHROME MOSS BACK SHINER Rapala Color CMBS-Chrome Moss Back Shiner
CMBY

CAMO BLACK YELLOW

JAPAN SPECIAL

 Rapala Color CMBY-Camo Black Yellow
CMOR

CAMO ORANGE

JAPAN SPECIAL

Rapala Color CMOR-Camo Orange
COBL

COPPER AND BLUE

EU / ESTONIA 2021 RELEASE

 RAPALA COLOR COBL - COPPER AND BLUE
CON CONVICT Rapala Color CON-Convict
CPE MOLTEN COPPER PERCH Rapala Color CPE-Molten Copper Perch
CRSD CARIBBEAN SHAD Rapala Color CRSD-Caribbean Shad
CRT CHROME TIGER Rapala Color CRT-Chrome Tiger
CRTBC CHARTREUSE ROOTBEER CRAWDAD Rapala Color CRTBC-Chartreuse Rootbeer Crawdad
CRU CRUSH Rapala Color CRU-Crush
CSD CHARTREUSE SHAD Rapala Color CSD-Chartreuse Shad
CTB CHARTREUSE BROWN Rapala Color CTB-Chartreuse Brown
CTL CHARTREUSE LIME Rapala Color CTL-Chartreuse Lime
CUP CHANGE UP Rapala Color CUP-Change Up
CW CRAWDAD Rapala Color CW-Crawdad
D DORADO Rapala Color D-Dorado
DCW DARK BROWN CRAWDAD Rapala Color DCW-Dark Brown Crawdad
DEL DELTA Rapala Color DEL-Delta
DMN DEMON Rapala Color DMN-Demon
DSC DREAMSICLE Rapala Color DSC - Dreamsicle
DSSD DISCO SHAD Rapala Color DSSD-Disco Shad
EB ELITE BLUE Rapala Color EB-Elite Blue
ELJ PINK PARROT Rapala Color ELJ-Pink Parrot
EMR GREEN SHINER Rapala Color EMR-Green Shiner
ESH EMERALD SHINER Rapala Color ESH-Emerald Shiner
F FROG Rapala Color F-Frog
FAYU FLAKE AYU Rapala Color FAYU-Flake AYU
FBHF BLACK HOLOGRAM FLAKE Rapala Color FBHF-Black Hologram Flake
FBSRD FLAKE BLUE SARDINE Rapala Color FBSRD-Flake Blue Sardine
FC FIRE CHARTREUSE Rapala Color FC-Fire Chartreuse
FCW FIRE CRAWDAD Rapala Color FCW-Fire Crawdad
FFU FLYING FISH UV Rapala Color FFU-Flying Fish UV
FG FLAKE GREEN Rapala Color FG-Flake Green
FLAG

FLAG-AMERICANA

DISABLED AMERICAN VETERANS (DAV)

2020

 Rapala Color Flag
FLP FLASH PERCH Rapala Color FLP-Flash Perch
FML LIVE FIELD MOUSE Rapala Color FML-Live Field Mouse
FMN FIRE MINNOW Rapala Color FMN-Fire Minnow
FP FIRE PERCH Rapala Color FP-Fire Perch
FPN FRUIT PUNCH Rapala Color FPN - Fruit Punch
FRB FRUIT BOWL Rapala Color FRB-Fruit Bowl
FRHF RED HOLOGRAM FLAKE Rapala Color FRHF-Red Hologram Flake
FSD FIRE SHAD Rapala Color FSD-Fire Shad
FSRD FOIL SARDINE Rapala Color FSRD-Foil Sardine
FT FIRETIGER Rapala Color FT-Firetiger
FTB FIRETIGER BLACK Rapala Color FTB-Firetiger Black
FTPE FIRE TIGER PERCH Rapala Color FTPE-Fire Tiger Perch
FTU FIRETIGER UV Rapala Color FTU-Firetiger UV
FUS FUSILIER Rapala Color FUS-Fusilier
FYP FLASH YELLOW PERCH Rapala Color FYP-Flash Yellow Perch
G

GOLD / BLACK

ORIGINAL COLOR - PRESENT

 Rapala Color G-Gold / Black
GALB GOLDEN ALBURNUS Rapala Color GALB-Golden Alburnus
GATU GLASS AMBER TIGER UV Rapala Color GATU-Glass Amber Tiger UV
GAU GREEN ARMY UV Rapala Color GAU-Green Army UV
GB GLOW BLUE
GBCW GLASS BROWN CRAWDAD Rapala Color GBCW-Glass Brown Crawdad
GBK GLASS BLACK Rapala Color GBK-Glass Black
GBM GLASS BLUE MINNOW Rapala Color GBM-Blue Glass Minnow
GBSD GLASS BLUE SHAD Rapala Color GBSD-Glass Blue Shad
GBT GLOW BLUE TIGER Rapala Color GBT-Glow Blue Tiger
GC GOLD CHUB
GCH GOLD CHROME Rapala Color GCH-Gold Chrome
GCHT GOLD CHROME TIGER Rapala Color GCHT-Gold Chrome Tiger
GCL GLASS CLOWN Rapala Color GCL-Glass Clown
GCLN GLOW CLOWN Rapala Color GCLN-Glow Clown
GCM GLASS COPPER MINNOW RAPALA COLOR GCM - GLASS COPPER MINNOW
GCS GLASS CITRUS SHAD Rapala Color GCS-Glass Citrus ShadRapala Color GCS-Glass Citrus Shad
GDAU GLASS DOT AYU UV Rapala Color GDAU-Glass Dot Ayu UV
GDBT GILDED BROWN TROUT Rapala Color GDBT-Gilded Brown Trout
GDRT GILDED RAINBOW TROUT Rapala Color GDRT-Gilded Rainbow Trout
GF GOLDFISH Rapala Color GF-Goldfish
GFC GREEN FLUORESCENT CHARTREUSE Rapala Color GFC-Green Fluorescent Chartreuse
GFP GLASS FIRE PERCH RAPALA COLOR GFP - GLASS FIRE PERCH
GFR

GOLD FLUORESCENT RED

1971 - PRESENT

 GFR-Gold Fluorescent Red
GFT GLOW FIRETIGER Rapala Color GFT-Glow Firetiger
GG GLOW GREEN
GGH GLASS GHOST Rapala Color GGH-Glass Ghost
GGIU GLASSY GIL UV Rapala Color GGIU-Glassy Gil UV
GGR GLASS GOLD RED Rapala Color GGR-Glass Gold Red
GGS GLOW GREY SHINER Rapala Color GGS-Glow Grey Shiner
GGT GLOW GREEN TIGER Rapala Color GGT-Glow Green Tiger
GHP GHOST PRAWN Rapala Color GHP-Ghost Prawn
GHP GLOW HOT PERCH Rapala Color GHP-Glow Hot Perch
GHSH GHOST SHINER Rapala Color GHSH-Ghost Shiner
GJTR GOLD JUVENILE TROUT Rapala Color GJTR-Gold Juvenile Trout
GL GLOW Rapala Color GL-Glow
GLGH GLOW GHOST Rapala Color GLGH-Glow Ghost
GLTU GLASS LUCENT TIGER UV Rapala Color GLTU-Glass Lucent Tiger UV
GM GREEN MACKEREL Rapala Color GM-Green Mackerel
GMN GLASS MINNOW Rapala Color GMN-Glass Minnow
GMU GOLD MULLET Rapala Color GMU-Gold Mullet
GO GOLD OLIVE Rapala Color GO-Gold Olive
GOBY GOBY Rapala Color GOBY-Goby
GON GONE Rapala Color GON-Gone
GP GLASS PERCH Rapala Color GP-Glass Perch
GPCH GLASS PURPLE CHARTREUSE
GPCL GLASS PINK CLOWN Rapala Color GPCL-Glass Pink Clown
GPP GLASS PURPLE PERCH
GPRCL GLASS PURPLE CLOWN Rapala Color GPRCL-Glass Purple Clown
GPS GLASS PURPLE SHAD Rapala Color GPS-Glass Purple Shad
GPSF GLASS PURPLE SUNFIRE Rapala Color GPSF-Glass Purple Sunfire
GPT GREEN PARROT
GPTU GLASS PEARL TIGER UV Rapala Color GPTU-Glass Pearl Tiger UV
GR GLOW RED Rapala Color GR-Glow Red
GR GREEN Rapala Color GR-Green
GRB GOLD RAINBOW FOIL
GRF GREEN FOIL Rapala Color GRF-Green Foil
GRH GLASS RED HEAD
GRMU GREEN MULLET Rapala Color GRMU-Green Mullet
GRT

GLOW RED TIGER

(GANDER MOUNTAIN EXCLUSIVE)

 Rapala Color-GRT Glow Red Tiger
GSD GLASS SHAD Rapala Color GSD-Glass Shad
GSD GREEN SHAD Rapala Color GSD-Green Shad
GSH GOLDEN SHINER Rapala Color GSH-Golden Shiner
GT GLOW TIGER Rapala Color GT-Glow Tiger
GTR GREEN TIGER Rapala Color GTR-Green Tiger
GTU GREEN TIGER UV Rapala Color GTU-Green Tiger UV
GYP GLASS YELLOW PERCH Rapala Color GYP-Glass Yellow Perch
GZBP GLOW ZEBRA BLUE PINK Rapala Color GZBP-Glow Zebra Blue Pink
HAY HAYMAKER Rapala Color HAY-Haymaker
HB HOLOGRAPHIC BLUE Rapala Color HB-Holographic Blue
HBM HOT BLUE MINNOW
HBNC HOLOGRAPHIC BONE CHARTREUSE Rapala Color HBNC-Holographic Bone Chartreuse
HBSD HOLOGRAPHIC BLUE SHAD Rapala Color HBSD-Holographic Blue Shad
HC HOT CHUB Rapala Color HC-Hot Chub
HCGSD HOT COPPER GREEN SHAD RAPALA COLOR HCGSD-HOT COPPER GREEN SHAD
HCH HOT CHARTREUSE Rapala Color HCH-Hot Chartreuse
HCL HOT CLOWN HCL-Hot Clown
HDG HOT DANG Rapala Color HDG-Hot Dang
HDI HOUDINI Rapala Color HDI-Houdini
HER HERRING Rapala Color HER-Herring
HESD HOLOGRAPHIC EMERALD SHAD Rapala Color HESD-Holographic Emerald Shad
HESH HOLOGRAPHIC EMERALD SHINER Rapala Color HESH-Holographic Emerald Shiner
HFL HOT FLASH Rapala Color HFL-Hot Flash
HGH HELSINKI GHOST Rapala Color HGH-Helsinki Ghost
HH HOT HEAD Rapala Color HH-Hot Head
HLW HALLOWEEN Rapala Color HLW-Halloween
HM HOT MUSTARD Rapala Color HM-Hot Mustard
HMMD HOT MUSTARD MUDDLER Rapala Color HMMD-Hot Mustard Muddler
HOB HOMER'S BUDDY Rapala Color HOB-Homer's Buddy
HOG HOLOGRAPHIC ORANGE GOLD Rapala Color HOG-Holographic Orange Gold
HP HOT PINK Rapala Color HP-Hot Pink
HPR HOT PURPLE Rapala Color HPR-Hot Purple
HS HOT STEEL Rapala color HS-Hot Steel
HS HOLOGRAPHIC SILVER Rapala Color HS-Holographic Silver
HSD HELSINKI SHAD Rapala Color HSD-Helsinki Shad
HSD HOLOGRAPHIC SHAD Rapala Color HSD-Holographic Shad
HSP HEADSPIN Rapala Color HSP - Headspin
HT HOT TIGER Rapala Color HT-Hot Tiger
HTF

HOT FLASH

(EXCLUSIVE FLEET FARM COLOR)

 Rapala Color HTF-Hot Flash
HTIP HOT TIGER PIKE Rapala Color HTIP-Hot Tiger Pike
HTP

HOT TIGER PERCH / HOT PERCH

 Rapala Color HTP-Hot Perch
HTPK HOT PIKE Rapala Color HTPK-Hot Pike
HWHU HOT WAHOO UV Rapala Color HWHU-Hot Wahoo UV
ICEC

ICE COLD

EU / ESTONIA 2021 RELEASE

 RAPALA COLOR ICEC - ICE COLD
IMP IMPOSTER Rapala Color IMP-Imposter
JLC

JUICY LUCY

New in 2021

 RAPALA COLOR - JLC - JUICY LUCY
JP JUNGLE PERCH Rapala Color JP-Jungle Perch
JRY JAPANESE YELLOW RED RAPALA COLOR JRY - JAPANESE YELLOW RED
LBGL LIVE BLUEGILL Rapala Color LBGL-Live Bluegill
LBL LIVE LARGEMOUTH BASS Rapala Color LBL-Live Largemouth Bass
LF LIME FROG Rapala Color LF-Lime Frog
LPC LEPRECHAUN Rapala Color LPC-Leprechaun
MBCW MOLTING BLUE CRAW Rapala Color MBCW-Molting Blue Craw
MBS MOSS BACK SHINER Rapala Color MBS-Moss Back Shiner
MD MUDDLER Rapala Color MD-Muddler
MFT

MOLDY FRUIT

New in 2021

 RAPALA COLOR MFT - MOLDY FRUIT
MGRA MARDI GRAS Rapala Color MGRA-Mardi Gras
MIB

MIDNIGHT BLUE

EU / ESTONIA 2021 RELEASE

 RAPALA COLOR MIB - MIDNIGHT BLUE
MIW MAIWASHI RAPALA COLOR MIW - MAIWASHI
MKY SPEED MONKEY Rapala Color MKY-Speed Monkey
MLC MOLTEN COPPER Rapala Color MLC-Molten Copper
MM MANGROVE MINNOW Rapala Color MM-Mangrove Minnow
MN MINNOW VAIRON Rapala Color MN-Minnow
MRL MARILYN Rapala Color MRL-Marilyn
MSY MOSSY Rapala Color MSY-Mossy
MTD MOUNTAIN DEW COLOR MTD-MOUNTAIN DEW
MTU MOSSY TIGER UV Rapala Color MTU-Mossy Tiger UV
MU MULLET Rapala Color MU-Mullet
MULE MULE Rapala Color MULE-Mule
NF NEEDLEFISH Rapala Color NF-Needlefish
NP NORDIC PERCH Rapala Color NP-Nordic PerchRapala Color NP-Nordic Perch
NTR

NIGHT TERROR

New in 2021

 RAPALA COLOR NTR - NIGHT TERROR
NU NUDE RAPALA COLOR NU-NUDE
OCW ORANGE CRAWDAD Rapala Color OCW-Orange Crawdad
OCW ORANGE TIGER Rapala Color OCW-Orange Tiger
OD OLIVE DRAB Rapala Color OD-Olive Drab
OF ORANGE FROG Rapala Color OF-Orange Frog
OG OLIVE GREEN Rapala Color OG-Olive Green
OGCW OLIVE GREEN CRAWDAD Rapala Color OGCW-Olive Green Crawdad
OGH OLIVE GHOST Rapala Color OGH-Olive Ghost
OGMD OLIVER GREEN MUDDLER Rapala Color OGMD-Olive Green Muddler
OGO ORANGE GOLD ORANGE Rapala Color OGO-Orange Gold Orange
OLB OLE BLUE Rapala Color OLB-Ole Blue
OLSL OLD SCHOOL Rapala Color OLSL-Old School
OPRT ORANGE PARROT Rapala Color OPRT-Orange Parrot
OPSD ORIGINAL PEARL SHAD Rapala Color OPSD-Original Pearl Shad
OTU ORANGE TIGER UV Rapala Color OTU-Orange Tiger UV
OWSK ORANGE PEARL WHITE SKIRT Rapala Color OWSK-Orange Pearl White Skirt
P PERCH P-Perch Color
PB PEACOCK BASS Rapala Color PB-Peacock Bass
PCH PURE CHROME Rapala Color PCH-Pure Chrome
PCL PINK CLOWN Rapala Color PCL-Pink Clown
PCLF PURPLE CLOWN FLASH Rapala Color PCLF-Purple Clown Flash
PD PURPLEDESCENT Rapala Color PD-Purpledescent
PEL LIVE PERCH Rapala Color PEL-Live Perch
PEP PEARLESCENT PURPLE Rapala Color PEP-Pearlescent Purple
PF PINFISH Rapala Color PF-Pinfish
PG PURPLE GOLD Rapala Color PG-Purple Gold
PGH PURPLE GHOST Rapala Color PGH-Purple Ghost
PGS PEARL GREY SHINER Rapala Color PGS-Pearl Grey Shiner
PHZ PURPLE HAZE Rapala Color PHZ-Purple Haze
PK PIKE Rapala Color PK-Pike
PKL LIVE PIKE Rapala Color PKL-Live Pike
PLD PILCHARD Rapala Color PLD-Pilchard
PM PURPLE MACKEREL Rapala Color PM-Purple Mackerel
PNGN PENGUIN Rapala Color PNGN-Penguin
PRCL PURPLE CLOWN Rapala Color PRCL-Purple Clown
PRL PEARL Rapala Color PRL-Pearl
PRLU PEARL UV Rapala Color PRLU-Pearl UV
PRT PARROT Rapala Color PRT-Parrot
PRTU PARROT UV Rapala Color PRTU-Parrot UV
PSC PINK SCAD Rapala Color PSC-Pink Scad
PSD PLUM SHAD Rapala Color PSD-Plum Shad
PSL LIVE PUMPKINSEED Rapala Color PSL-Live Pumpkinseed
PSQ

PINK SQUIRREL

New in 2021

 RAPALA COLOR PSQ - PINK SQUIRREL
PSRD PURPLE SARDINE Rapala Color PSRD-Purple Sardine
PSYP PSYCHO PINK Rapala Color PSYP-Psycho Pink
PTU PINK TIGER UV Rapala Color PTU-Pink Tiger UV
PUPU PURPLE PRAWN UV Rapala Color PUPU-Purple Prawn UV
PUTU PURPLE TIGER UV Rapala Color PUTU-Purple Tiger UV
PW PEARL WHITE Rapala Color PW-Pearl White
RC REDTAIL CHUB Rapala Color RC-Redtail Chub
RCCW RED CHARTREUSE CRAWDAD Rapala Color RCCW-Red Chartreuse Crawdad
RCW RED CRAWDAD Rapala Color RCW-Red Crawdad
RDB RED BELLY Rapala Color RDB-Red Belly
RDF REDFIRE Rapala Color RDF-Redfire
RDP RED PERCH Rapala Color RDP-Red Perch
RDT RED TIGER Rapala Color RDT-Red Tiger
RF REDFISH Rapala Color RF-Redfish
RFCW REDFIRE CRAWDAD Rapala Color RFCW-Redfire Crawdad
RFSH REDFIN SHINER Rapala Color RFSH-Redfin Shiner
RFSM REDFIN SPOTTED MINNOW Rapala Color RFSM-Redfin Spotted Minnow
RGH RED GHOST Rapala Color RGH-Red Ghost
RH RED HEAD Rapala Color RH-Red Head
RMKY

RUSTY MONKEY

(EXCLUSIVE FLEET FARM COLOR)

 Rapala Color RMKY-Rusty Monkey
ROC ROCK SOLID Rapala Color ROC-Rock Solid
ROL LIVE ROACH Rapala Color ROL-Live Roach
RSD REGAL SHAD Rapala Color RSD-Regal Shad
RSL LIVE RIVER SHAD Rapala Color RSL-Live River Shad
RT RAINBOW TROUT Rapala Color RT-Rainbow Trout
RTA RASTA Rapala Color RTA-Rasta
RTBC ROOTBEER CRAWDAD Rapala Color RTBC-Rootbeer Crawdad
RTF RAINBOW TROUT FLASH Rapala Color RTF-Rainbow Trout Flash
RTL LIVE RAINBOW TROUT Rapala Color RTL-Live Rainbow Trout
RTR ROAD TRIP Rapala Color RTR-Road Trip
RUCW RUSTY CRAWDAD Rapala Color RUCW-Rusty Crawdad
RUS RUSTY Rapala Color RUS-Rusty
RVE

RAVE

New in 2021

 RAPALA COLOR RVE - RAVE
RVP RIVER PERCH Rapala Color RVP-River Perch
S

SILVER / BLACK

ORIGINAL COLOR - PRESENT

 Rapala Color S-Silver / Black
SB SILVER / BLUE Rapala Color Code SB-Silver Blue
SBB SILVER BABY BASS Rapala Color SBB-Silver Baby Bass
SBL LIVE SMALLMOUTH BASS Rapala Color SBL-Live Smallmouth Bass
SBM SILVER BLUE MACKEREL Rapala Color SBM-Silver Blue Mackerel
SBR SILVER BROWN Rapala Color SBR-Silver Brown
SCP SCOOP Rapala Color SCP-Scoop
SCPL LIVE SCULPIN Rapala Color SCPL-Live Sculpin
SCRB SCALED BAITFISH Rapala Color SCRB-Scaled Baitfish
SCRR SCALED ROACH Rapala Color SCRR-Scaled Roach
SD SHAD Rapala Color SD-Shad
SDT SHAD TRANSLUCENT Rapala Color SDT-Shad Translucent
SF SILVER FOIL Rapala Color SF-Silver Foil
SFC SILVER FLUORESCENT CHARTREUSE Rapala Color SFC-Silver Fluorescent Chartreuse
SFL SILVER FLASH Rapala Color SFL-Silver Flash
SG SILVER / GOLD Rapala Color SG-Silver Gold
SGFR STEEL GOLD FLUORESCENT RED Rapala Color SGFR-Steel Gold Fluorescent Red
SH SHINER Rapala Color SH-Shiner
SKL LIVE SUCKER Rapala Color SKL-Live Sucker
SKT

SKY TIGER

(EXCLUSIVE FLEET FARM COLOR)

 Rapala Color SKT-Sky Tiger
SLM

SLIMY LIME

New in 2021

 RAPALA COLOR SLM - SLIMY LIME
SLP SLEEPER Rapala Color SLP-Sleeper
SM SILVER MACKEREL Rapala Color SM-Silver Mackerel
SMB SMELT ON THE BEACH Rapala Color SMB-Smelt on the Beach
SML LIVE SMELT Rapala Color SML-Live Smelt
SMSH SMASH Rapala Color SMSH-Smash
SMU SILVER MULLET Rapala Color SMU-Silver Mullet
SNP SNEAKY PETE Rapala Color SNP-Sneaky Pete
SPK SILVER PIKE Rapala Color SPK-Silver Pike
SPM SPOTTED MINNOW Rapala Color SPM-Spotted Minnow
SSD SILVER SHAD Rapala Color SSD-Silver Shad
SSH SILVER SHINER Rapala Color SSH-Silver Shiner
SSM SILVER SPOTTED MINNOW Rapala Color SSM-Silver Spotted Minnow
ST SPECKLED TROUT Rapala Color ST-Speckled Trout
STBL LIVE STICKLEBACK Rapala Color STBL-Live Stickleback
STF STEEL FOIL Rapala Color STF-Steel Foil
STGS STRIPED GREY SHINER Rapala Color STGS-Striped Grey Shiner
STHB STRIPED HOT BLUE Rapala Color STHB-Striped Hot Blue
STS SILVER TENNESSEE SHAD Rapala Color STS-Silver Tennessee Shad
TAM TAMALE Rapala Color TAM-Tamale
TMO TANGLAKE MOTOROIL Rapala Color TMO-Tanglake Motoroil
TOSD

TENNESSEE OLIVE SHAD

(New in 2012 Catalog)

 Rapala Color TOSD-Tennesse Olive Shad
TR BROWN TROUT Rapala Color TR-Brown Trout
TRI TROPIC ICE Rapala Color TRI-Tropic Ice
TRL LIVE TROUT Rapala Color TRL-Live Brown Trout
TSD TENNESSEE SHAD Rapala Color TSD-Tennessee Shad
TWZ TWILIGHT ZONE Rapala Color TWZ-Twilight Zone
TXS TUXEDO SHAD RAPALA COLOR TXS-TUXEDO SHAD
UV5 5W-50UV Rapala Color UV5-5W-50UV
V VAMPIRE Rapala Color V-Vampire
VAL VAIRON Rapala Color VAL-Vairon
VDH

VOODOO HAZE

New in 2021

 RAPALA COLOR VDH - VOODOO HAZE
W WALLEYE Rapala Color W-Walleye
WAL LIVE WALLEYE Rapala Color WAL-Live Walleye
WHU WAHOO UV Rapala Color WHU-Wahoo UV
YETA

ARTISTIC YELLOW TAIL

EU / ESTONIA 2021 RELEASE

 RAPALA COLOR YETA - ARTISTIC YELLOW TAIL
YFU YELLOW FUSILIER UV Rapala Color YFU-Yellow Fusilier UV
YP YELLOW PERCH Rapala Color YP-Yellow Perch

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If you can help us add to this page or find any corrections please let us know.




RAPALA / NORMARK FAQ'S

Test Your Knowledge:  Rapala / Normark FAQ's:

When did Rapala begin?
Rapala started in 1936 when Lauri Rapala carved his first lure in Finland.

How do you pronounce Rapala?
The correct pronunciation of Rapala is Răp-a-la / RAP-ə-lah.

What is the most popular Rapala?
The most popular Rapala is the balsa wood minnow, The Original Floater.

When did Rapala begin distributing lures in the United States?
Normark began distribution of Rapala lures beginning in 1959.
When did Rapala acquire Storm Lures?
Rapala acquired the U.S. lure manufacturer Storm Lures in 1999.

Where can I buy discontinued or vintage Rapala lures?
You can find them at MyBaitShop.com which offers a wide variety of new, used and vintage baits.




Related Articles / Pages:

Rapala Lures for Sale:  Rapala lures for sale at My Bait Shop.  Our selection of Rapala lures for sale.  Different ages and price ranges.  Whether you are looking for your collection or tackle box we have something for you.  We add to our inventory almost daily. 

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