Website Update

If you’ve been around here awhile you might have noticed a few changes recently.  We have just updated to a new version of our website.  You will notice some enhancements and some small changes, like a streamlined menu at the top of the page (it is now “sticky”) and stays with the browser as you move.  We’ve also tried to organize our website more into a Shop and History section to better reflect the two main sections that everything really falls into.

In the Shop section you will find all of our great baits and items for sale.  With the change to this website structure we hope to be able to in time bring you even better search structures to find baits faster as our inventory continues to grow.

In the History section we have added a Main Index page that we are building out to help find our ever sprawling section of free articles and pages devoted to preserving and educating on the great heritage of our hobby.  Lots more to come in this section as well.

In addition we have improved our search functionality, added greater filtering options on our collection pages and improved the speed of page load times.  All while making all of our pages greater optimized for mobile browsing.

While this has been a large undertaking for us, this is just a first step.  Expect more small tweaks and improvements as we try to deliver a better platform for all of you.  We continue to reinvest back into our core systems to ensure the history of our hobby stays secure for generations to come and you can shop in a safe and secure environment.  If you should have any suggestions now or in the future drop me a note.

Thanks as always and Happy Lure Hunting.

Keith