Maker of some great crank baits that dive deep and catch fish. Originally out of Greenwood, Arkansas the company is now owned by Pradco. Some of its more famous lures include the Front Runner, Bass Runner, Half-Back, Quarter-Back, Little Scooper, Deep Scooper, Little N, Big N, Thin N, DD22 and more. Original Norman lures and crankbaits are sought after by fisherman and collectors. They are becoming more collectible and are honestly probably undervalued in the market currently.