Bill Lewis Lures. Maker of America's Bait. The Famous Rat-L-Trap. Made in many sizes and hundreds if not thousands of colors over the years. The original "go to" lipless crankbait. One of the best bass baits ever invented. We have them here. Very affordable and great for fishing. Just starting to become collectible and when you look at all of the amazing colors you can see why. Also the maker of some other great baits but will always be thought of first for the Rat-L-Trap. See what we currently have for sale below. We are proud to carry a huge selection of brand new Bill Lewis baits as well as some used and vintage baits.