Heddon Catalogs

HEDDON CATALOGS AND THEIR COVERS

Every Heddon Catalog Cover (or almost) from 1902-Present

Catalogs are some of the best ways we get a glimpse into the early years of lure manufacturing and the companies we collect. These old catalogs are archived time capsules of the baits made and time periods they were made in. All of these add to the value of collections. Whether using for research, displaying in a frame, or collecting on their own these items add to the history of sporting goods and days gone by. Below are the Heddon Catalogs produced that we are able to find the covers to. In time we hope to have the complete Heddon Catalog Cover archive here for all to enjoy.

1900's | 1910's | 1920's | 1930's | 1940's | 1950's | 1960's | 1970's | 1980's | 1990's | 2000's | 2010's | 2020's | FAQ's

1902 1st Ed.	1902 Heddon Catalog 1st Edition²: 15 pages black and white. 5 1/2" x 8 1/2" "Are You A Bait-Caster?" Referred to as the "One Lure Catalog" as it only shows the Dowagiac lure. April 1st, 1902 Patent Date³
1902 2nd Ed.	1902 Heddon Catalog: 22 pages. "Are You A Bait-Caster?" Referred to as the "Three Lure Catalog" One thing kind of unique about these early catalogs is that they always had a title vs. just Heddon 1902 Catalog.
1903	1903 Heddon Catalog²: 10 pages black and white, not dated. 5 1/2" x 7" Dowagiac Perfect Casting Baits James Heddon & Son, Makers
1904	A 1904 Heddon Catalog has never been found.
1905	Heddon 1905 Catalog: pages. Book of the Dowagiac Baits 1905
1906	Heddon 1906 Catalog: pages. Bait Casting and "Dowagiac" Baits James Heddon & Son, Dowagiac, Mich. Photo courtesy of the Heddon Museum²
1907	Heddon 1907 Catalog: 36 pages. 8 7/8" x 5 3/4". "Book of Heddon's Dowagiac Minnows and the Art of Bait Casting 1907"
1908	A 1908 Heddon Catalog was referenced but one has not yet been found.
1909	Heddon 1909 Catalog: 19 pages. ‡ "Heddon's Dowagiac Rods and Minnows"
1910	Heddon 1910 Catalog: 32 pages. "Heddon's Dowagiac Rods and Minnows" 1910
1911	Heddon 1911* Catalog: 38 pages. "Heddon's Dowagiac Rods Minnows" Visit here to see a full copy.
1912	Heddon 1912 Catalog: 43 pages. ‡ "Heddon's Rods Reels Lines Minnows Dowagiac"
1913	Heddon 1913 Catalog: Catalog No. 11. 46 pages. "Jim Heddon's Fishing Tackle" Visit here to see a full copy.
1914	Heddon 1914* Catalog: Catalog No. 12. 19 pages. "Jim Heddon's Genuine Dowagiac Fishing Tackle and The Art of Bait Casting" Visit here to see a full copy.
1915	Heddon 1915 Catalog: Catalog No. 12 - 2nd Edition. 24 pages. "Jim Heddon's Genuine Dowagiac Fishing Tackle and The Art of Bait Casting"
1916	Heddon 1916 Catalog: Catalog No. 14. 16 pages. 9" x 9 1/8". "Dowagiac Minnows and Rods" Visit here to see a full copy.
1917	Heddon 1917 Catalog: Catalog No. 14, second edition revised. 16 pages. 9" x 9 1/8". "Dowagiac Minnows and Rods" Cover and size the same as 1916. Inside page states Catalog 14, second edition revised. Pages 4, 5, 11-13 differ from 1916.²
1918	Heddon 1918 Catalog: "Heddon's Dowagiac Minnows" Undated catalog was two 8"x11" sheets printed on both sides. Was found folded in thirds to be put in envelopes. Photo courtesy of the Heddon Museum²
1919	Heddon 1919 Catalog: "Dowagiac" Undated catalog, one piece flyer. Folds to 3.4"x6". Photo courtesy of the Heddon Museum²
1920
1921	Heddon 1921 Catalog: Catalog No. 18. 12 pages. ‡ "Heddon's Dowagiac Fishing Tackle Starting Him Right"
1922	Heddon 1922 Catalog: 16 pages * including front and back cover. 9" x 12". "Heddon-Dowagiac Bait Casting Equipment"
1923F	Heddon 1923F* Catalog: 8" x 8" "Better Bait-Casting Results" Released just before 1923 catalog. "F" for Foldout
1923	Heddon 1923 Catalog: 17 pages ‡ (Could only find a black and white copy which I cleaned up. If you have a color copy would really appreciate an upgrade.)
1924	Heddon 1924 Catalog: 16 pages. * † ‡ "Tackle Science and Successful Fishing"
1925	Heddon 1925 Catalog: 13 pages.
1926	Heddon 1926 Catalog: 24 pages including covers.
1927	Heddon 1927 Catalog: 16 pages. Features two fold out sections of 3 panels each. Introduction of Zig-Wag and Luny Frog.
1928	Heddon 1928 Catalog: 24 pages.
1928	Heddon 1928 Catalog with Dealer Supplement: 26 pages.
1929	Heddon 1929 Catalog: 32 pages. "How to Catch More Fish"
1930	Heddon 1930 Catalog: 40 pages not including covers. 10" x 7". * "How to Catch More Fish"
1931	Heddon 1931 Catalog: 36 pages not including covers. 10" x 7". * "How to Catch More Fish"
1932	Heddon 1932 Catalog: 32 pages. 10" x 7". *
1933	Heddon 1933 Catalog: 32 pages. 10" x 7". *
1934	Heddon 1934 Catalog: 30 pages. 10" x 7". * Includes a Special Introductory Offer for the New "Basser Spook Jr." Send in 50 cents on the enclosed coin card for one bait at half price.
1935	Heddon 1935 Catalog: 28 pages plus a bait chart. 10" x 7". *
1936	Heddon 1936 Catalog: 36 pages. 10" x 7". *
1937	Heddon 1937 Catalog: 40 pages. 10" x 7". *
1938	Heddon 1938 Catalog: 40 pages. 10" x 7". *
1939	Heddon 1939 Catalog: 44 pages. 10" x 7". *
1940	Heddon 1940 Catalog: 44 pages. 10" x 7". *
1941	Heddon 1941 Catalog: 44 pages. 10" x 7". * ‡
1942-1943	Heddon 1942-1943 Catalog: 32 pages. 10" x 7". * Note the label on the right "Sorry-No stock left Now 100% War Production Yours for Victory" (Note: You can click on this catalog to see a larger version.)
1944-1945	1944-1945: No catalogs were produced during this period due to WWII.
1946	Heddon 1946 Catalog: A Post-War Announcement followed by a very small "catalog" / price list of items for sale. * † ‡
1947	Heddon 1947 Catalog: Small "catalog" / price list of items for sale. * † ‡
1948	Heddon 1948 Catalog: Small "catalog" / price list of items for sale. * 16 pages including covers.
1949	Heddon 1949 Catalog: 80 pages. 10" x 7". * First real full consumer catalog post WWII. Last 20 pages are fish identification section which differentiates this catalog from the one below.
1949	Heddon 1949 Catalog: 60 pages. 10" x 7". * †
1950	Heddon 1950 Deluxe Catalog: 80 pages not including covers. 10" x 7". Yellow shore River Runt in mouth of jumping bass on cover. *
1950	Heddon 1950 Catalog: 30 pages. ‡ Smaller size 6 1/2" x 5"
1951	Heddon 1951 Deluxe Catalog: 80 pages not including covers. 10" x 7". Cover very similar to 1950 except bass now exploding out of water. *
1951	Heddon 1951 Catalog: 30 pages. ‡ Smaller size 6 1/2" x 5"
1952	Heddon Deluxe 1952 Catalog: 76 pages not including covers. 10" x 7". *
1952	Heddon 1952 Catalog: 31 pages. ‡ Smaller size 6 1/2" x 5"
1953	Heddon 1953 Deluxe Catalog: 76 pages not including covers. 10" x 7". *
1953	Heddon 1953 Catalog: 31 pages. ‡ Smaller size 6 1/2" x 5"
1953	Heddon 1953 Catalog: 20 pages. ‡ Unknown what version this is. Possible trade catalog?
1954	Heddon Deluxe 1954 Catalog: 76 pages not including covers. 10" x 7". *
1954	Heddon 1954 Catalog: 31 pages. ‡ Smaller size 6 1/2" x 5"
1955	Heddon 1955 Deluxe Catalog: 76 pages not including covers. Deluxe Catalog measures 10" x 7". *
1955	Heddon 1955 Catalog: 31 pages. * Smaller size 6 1/2" x 5"
1956	Heddon 1956 Deluxe Catalog: 76 pages not including covers. 10" x 7". *
1956	Heddon 1956 Catalog: 31 pages. * Smaller size 6 1/2" x 5"
1957	Heddon 1957 Deluxe Catalog: 70 pages not including covers. 10" x 7". *
1957	Heddon 1957 Catalog: 31 pages. Smaller size 6 1/2" x 5"
1958	Heddon 1958 Deluxe Catalog: 74 pages not including covers. 10" x 7". *
1958	Heddon 1958 Small Size Catalog: 32 pages. 6 1/2" x 5" * Fishing Tackle James Heddon's Sons Dowagiac, Michigan
1959	Heddon 1959 Deluxe Catalog: 64 pages. 10" x 7". *
1959	Heddon 1959 Catalog: 32 pages. ‡ Smaller size 6 1/2" x 5"
1960	Heddon 1960 Deluxe Catalog: 64 pages. *
1960	Heddon 1960 Catalog: 32 pages. ‡ Smaller size 6 1/2" x 5"
1961	Heddon 1961 Deluxe Catalog: 64 pages. * 7" x 10" Visit here to see a full copy.
1961	Heddon 1961 Catalog: 32 pages. ‡ Smaller size 6 1/2" x 5"
1962	Heddon 1962 Deluxe Catalog: 64 pages. *
1962	Heddon 1962 Catalog: 32 pages. ‡ Smaller size 6 1/2" x 5"
1962	Heddon 1962 Trade Catalog: 32 pages * ‡ James Heddon's Sons
1962	Heddon 1962 New Reels Catalog: 36 pages including covers * James Heddon's Sons (Introduces Heddon Scandia Mark II, Scandia Mark IV, and Heddon Heritage Model 30, 35, 40, and 45)
1963	Heddon 1963 Consumer Catalog: 56 pages. Full size 8 1/2" x 11" * Note: Now a Subsidiary of Daisy Manufacturing Co.
1963	Heddon 1963 Trade Catalog: 52 pages. Full size 8 1/2" x 11" * Note: Now a Subsidiary of Daisy Manufacturing Co.
1964	Heddon 1964 Consumer Catalog: 64 pages. *
1964	Heddon 1964 Trade Catalog: 64 pages. *
1965	Heddon 1965 Consumer Catalog: 64 pages. *
1965	Heddon 1965 Trade Catalog: 64 pages. *
1966	Heddon 1966 Consumer Catalog: 64 pages. *
1967	Heddon 1967 Consumer Catalog: 68 pages. *
1967	Heddon 1967 Trade Catalog: 20 pages. *
1968	Heddon 1968 Consumer Catalog: 68 pages. * †
1968	Heddon 1968 Canadian Catalog: 40 pages. *
1969	Heddon 1969 Catalog: 60 pages. *
1969	Heddon 1969 Canadian Catalog: 40 pages. * Interesting note the back of this catalog lists Preston, Ontario, Canada and Sywell, Northampton, England as locations. It also has a Bear Bowfishing Outfit on the back.
1969-1970	Heddon 1969-1970 Sales Builder Catalog ‡ Daisy Heddon
1970	Heddon 1970 Catalog: 66 pages. *
1970	Heddon 1970 Pocket Catalog: 16 pages. * 5 1/2" x 3 1/2"
1971	Heddon 1971 Catalog: 52 pages. * 8 1/2" x 11" Visit here to see a full copy
1971-1972	Heddon 1971-1972 Sales Builder Catalog: 20 pages. * Daisy Heddon Visit here to see a full copy.
1972	Heddon 1972 Catalog: 24 pages. Visit here to see a full copy.
1973	Heddon 1973 Catalog: 24 pages. * Note: Same cover as 1972 but Heddon's 75th Anniversary on back. Also some pages are different than 1972 catalog. ²
1974	Heddon 1974 Catalog: 24 pages. * ‡ Possible Trade or Jobber catalog. 8 1/2" x 11" Visit here to see a full copy
1974	Heddon 1974 Catalog: 32 pages. * James Heddon's Sons 8 1/2" x 11" Visit here to see a full copy
1974-1975	Heddon 1974-1975 New Products Catalog: 8 pages. * James Heddon's Sons 8 1/2" x 11" Visit here to see a full copy
1975	Heddon 1975 Catalog: 32 pages. * 8 1/2" x 11" Visit here to see a full copy.
1975-1976	Heddon 1975-1976 Catalog: 32 pages. * 8 1/2" x 11" Visit here to see a full copy.
1976	A 1976 Heddon catalog was not produced.
1977	Heddon 1977 Catalog: 16 pages. * 8 1/2" x 11" Visit here to see a full copy.
1978	Heddon 1978 Catalog: 24 pages. * 8 1/2" x 11" Visit here to see a full copy.
1979	Heddon 1979 Catalog: 16 pages. *
1980	Heddon 1980 Catalog: 16 pages. * 8 1/2" x 11" Visit here to see a full copy.
1981	Heddon 1981 Catalog: 24 pages. * 8 1/2" x 11" Visit here to see a full copy.
1982	Heddon 1982 Catalog: 24 pages. * 8 1/2" x 11" Visit here to see a full copy.
1983	Heddon 1983 Catalog: 24 pages. * 8 1/2" x 11" Visit here to see a full copy.
1984	Heddon 1984 Catalog: 12 pages plus 2 page fold out color chart. * 8 1/2" x 11" Visit here to see a full copy. Last catalog to list Heddon in Dowagiac, Michigan.
1984	Note: This is where a lot of collectors leave Heddon as this is when they left Dowagiac. Heddon was bought by PRADCO (Plastic Research and Development Corporation) and everything was moved to Fort Smith, Arkansas. However there were still a lot of great baits made after this time and some are quite collectible. For the point of research and future history we will continue on with our page after this point.
1985	Heddon 1985 Catalog: 12 pages * Listed as EBSCO Industries (parent of PRADCO) and Fort Smith, Arkansas. 8 1/2" x 11" Visit here to see a full copy.
1986	Heddon 1986 Catalog: 12 pages * 8 1/2" x 11" Visit here to see a full copy.
1987	Heddon 1987 Catalog: 12 pages * 8 1/2" x 11" Visit here to see a full copy.
1988	Heddon 1988 Catalog: 12 pages * 8 1/2" x 11" Visit here to see a full copy.
1989	Heddon 1989 Catalog: 12 pages * 8 1/2" x 11" Visit here to see a full copy.
1990	Heddon 1990 Catalog: 20 pages * One note of historic importance (at least to me). For the first time since 1928 there is not a River Runt lure in the Heddon Catalog. Quite an historic run and one I still wonder why it ended. Good thing you can still buy the vintage ones here.
1991	Heddon 1991 Catalog: 20 pages * Catalog Cover Variant 1 of 2
1991	Heddon 1991 Catalog: 20 pages Catalog Cover Variant 2 of 2
1992	Heddon 1992 Catalog: 20 pages *
1993	Now we enter a period where going forward PRADCO is not really producing individual catalogs for their brands (or very limited) but really a combined master catalog with all of their brands in them. Generally we find only the master catalog and cover. At times a "placeholder" type cover is made available for each brand especially as these catalogs are made more digital in the 2000's. By placeholder we mean that these covers weren't actually in the master final but could be inserted quickly on top of a section of pages to make a quick catalog. For example if Heddon was pages 58-80 of the Master catalog you could digitally grab those pages and put the placeholder cover on top of them and have a quick Heddon catalog. We will show both the PRADCO Master cover and the Heddon "placeholder" cover when it is available.
1993	PRADCO 1993 Catalog: 116 pages * Heddon pages 54-65
1994	PRADCO 1994 Catalog: 104 pages * Heddon pages 40-53 Celebrating 100 Years of Heddon 1894-1994 Interesting fun fact... is it really 100 years in 1994? Just going back through these catalog covers you can find at least three different dates that Heddon supposedly started. This is also when the Centennial lures started to arrive.
1995	PRADCO 1995 Catalog: 104 pages * Heddon pages 40-53
1996	PRADCO 1996 Catalog: 64 pages * Heddon pages 18-26
1997	PRADCO 1997 Catalog: 56 pages * Heddon pages 8-15
1998	PRADCO 1998 Catalog: 56 pages * Heddon pages 8-15
1999	PRADCO 1999 Catalog: 56 pages * Heddon pages 16-21
2000	PRADCO 2000 Catalog: 68 pages * Heddon pages 24-28 Almost hard to believe a company that put out an 80 page catalog by themselves in 1950 is now just 5 pages in this catalog. Not to feel too bad though. Creek Chub and Lazy Ike, no slouches in their own days, have been relegated to 2 combined pages.
2001	PRADCO 2001 Catalog: 52 pages * Heddon pages 37-40 Only 4 pages. We have a new low. Probably PRADCO's nicest cover!
2002	PRADCO 2002 Catalog: 60 pages * Heddon pages 11-16
2003	PRADCO 2003 Catalog: 52 pages * Heddon pages 27-34
2004	Heddon 2004 Catalog: 12 pages including covers * Much to my pleasant surprise I found this one as a physical stand alone catalog. Not an electronic version only. This gives me hope of finding others years out there although I am sure they were produced in very limited volume.
2005	Heddon 2005 Catalog: 14 pages
2006	2006 PRADCO Master Catalog Cover ‡ and the Heddon section within Heddon 2006 Catalog: 14 pages
2007
2008	2008 PRADCO Master Catalog Cover and the Heddon cover section within ‡
2009	Heddon 2009 Catalog: 14 pages
2010	PRADCO 2010 New Product Catalog: 20 pages (not sure if there was a separate full catalog for 2010)
2011	Heddon 2011 Catalog: 14 pages
2012	PRADCO 2012 Catalog (not sure if there was a separate full catalog for 2012)
2013	Heddon 2013 Catalog: 14 pages
2013	Heddon Holidays 2013: This is a complete "fantasy item". It is not real. We found this on the web when searching. It appears to be a project put together by a graphic design student. Still a really cool cover so we thought we could include it. Too bad there aren't real Holiday catalogs.
2014	Heddon 2014 Catalog: 10 pages
2015
2016	2016 PRADCO Master Catalog Cover ‡ and the Heddon section within Heddon 2016 Catalog: pages 104-119 in PRADCO Master Catalog
2017	PRADCO 2017 Catalog: pages Heddon pages - ‡
2018	PRADCO 2018 Catalog: pages Heddon pages -
2019	PRADCO 2019 Catalog: 740 pages Heddon pages 256-287
2020	PRADCO 2020 Catalog: 652 pages Heddon pages 246-277
2021	PRADCO 2021 Catalog: 645 pages Heddon pages 298-331
2022	PRADCO 2022 Catalog: 643 pages Heddon pages 292-325

Below are the codes you see above in the chart. If you can help add to the chart please let me know.

* Denotes catalogs in my collection. If you can help add to them please let me know.

† Denotes could use a better physical copy for my collection.

‡ Denotes could use a better online cover copy for this page.

² Credit to Joan Lyons and the Heddon Museum for their help and contributions.

³ Credit to Clyde "The Bassman"™ Harbin for his historical contributions.

These are the full size catalogs we believe we are missing from the Pre-Pradco era:

-1904, 1908, 1915, 1919, 1920.

In addition we believe we are missing Sales Builders / Manuals for 1973-74, 1976-77, 1979, 1981 as well as "Heddon Fishing Tackle Sales Manual for Retail Salesmen" Copyright May 12, 1927.

We may also be missing a few smaller size and specialty catalogs.

If you can help us add to this page or find any corrections please let us know.

FAQ'S

Test Your Knowledge: Heddon Catalog Cover FAQ's:

Where was Heddon originally located?

Heddon was located in Dowagiac, Michigan and grew into the world largest manufacturer of tackle during much of the 1900's.

When was Heddon's last catalog from Dowagiac?

The 1984 Heddon catalog was the last Heddon catalog with a Dowagiac, Michigan address on it. By 1985 it had changed to Ft. Smith, Arkansas.

When did Heddon begin according to their catalogs?

It gets interesting here. First we will throw out their catalog numbering system that they used early on and assume they were in business prior to catalogs. As late as the late 1970's / early 1980's we see them claiming 1897 as their start date. In fact their 1972 catalog is their 75th anniversary. However by their PRADCO years in the early 1990's it has changed to 1894. In fact 1894 was their 100th anniversary catalog. They seemed to have aged an extra three years during this time period. Only history may know for sure. 1894 is still the date on Heddon material at this time.

Where can I find more information on historical Heddon catalogs?

You can find more information on our website My Bait Shop where we have a full page dedicated to Heddon Catalog Covers including the cover photo of almost every catalog ever made.

Related Articles / Pages:

Heddon History: Heddon history and information at My Bait Shop. Our page where we are continually adding historical information about Heddon. Be sure to check back as we add more information all the time.

Heddon Lures for Sale: Heddon lures for sale at My Bait Shop. Our selection of Heddon lures for sale. Different ages and price ranges. Whether you are looking for your collection or tackle box we have something for you. We add to our inventory almost daily.

20 Vintage Heddon Fishing Lures Worth A Fortune: Our follow up article to this one. We had so much fun writing this one we decided to start looking at the most valuable by manufacturer. We started with Heddon. Check out these 20 great lures.

Lure Lore: More great Lure Lore articles on My Bait Shop featuring in depth lure reviews and historical data. An ever-growing section started in 1997 and continued on today at My Bait Shop.

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